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As consumers shift their attention away from traditional TV screens and focus on entertainment delivered to their PCs and mobile devices, broadcast operators have a sudden, new opportunity to directly reach their audience.
Broadcasters can apply their trusted brands to new high-value services delivered to PCs and mobile devices as well as services that complement and reinvigorate traditional TV. Not only is Internet TV more engaging, it is more marketable with the capability for accurate audience measurement and more granular advertisement opportunities. Envivio helps broadcasters deliver entertainment products everywhere consumers want with solutions for:
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