Avid & Envivio Team Up to Support MPEG-4 Broadcasting

Companies agree to develop product integration, product line integration exploration

 

Booth e2950, NAB 2001, Las Vegas, Nevada, Date: April 22, 2001 — Envivio.com, Inc. and Avid, Inc. announced that the two companies have agreed to integrate their products non-exclusively, to create a more powerful and complete offering to the broadcast and post-production community, and other markets as appropriate. The intent is to strive to provide customers with a seamless environment for creating and distributing broadcast content for the MPEG-4 format.

First efforts are planned to be made by both companies to export from Avid's Publishing Wizard into Envivio Production Studio authoring tool. The companies further agreed to investigate an integration of software from Envivio with current Avid product lines in order to provide a easier environment for customers and which can result in a more complete product offering to the content and broadcasting communities. One result that will be explored the bundling of Envivio's MPEG-4 tools with existing Avid products. The companies will also determine whether to integrate Envivio’s MPEG-4 server into Avid's current streaming solutions.

In parallel, the companies plan to work closely together to develop cooperative sales and marketing programs, which could result in joint activities, including enabling each organization to represent and resell each other’s products. Both companies believe in developing partnerships with other technology leaders in the streaming media market, both have significant partnership relations in place, and the two companies agree to work together to promote each other’s offerings to their respective partners.

 

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About Envivio:

Envivio.com, Inc. is the leading developer of end-to-end MPEG-4 interactive broadcasting solutions utilizing MPEG-4’s rich set of integrated streaming media elements: high performance audio and video, two- and three dimensional graphics and animation, and rich interactive user experience. The company maintains a worldwide perspective on creating MPEG-4-based solutions to enable broadcasters, distribution network operators and content developers to build new revenues and utilize the efficiencies of targeting content at the full range of MPEG-4 capable devices. Envivio’s solutions include Envivio Broadcast Studio for MPEG-4 authoring, Envivio Media Servers to distribute, and EnvivioTV™ to receive MPEG-4 content. The company is privately held and has received investments from Royal Philips Electronics, France Telecom, Sigma Designs, Aurora Ventures, Global Accelerator and other
leading broadband media investors.