Envivio Introduces MPEG-4 Application Suite With InterTrust Digital Rights Management
Integrated business rules editing in Envivio Broadcast Studio and
full digital rights protection in EnvivioTV™ protectAV digital rights
in broadband environments
Las Vegas, Nevada, Date: April 22, 2001 — Envivio's MPEG-4 application suite: Envivio Broadcast Studio (for MPEG-4 authoring), Envivio Media Server (MPEG-4 streaming multimedia) and EnvivioTV™ (multiplatform MPEG-4 viewing software), are the first MPEG-4 applications to support Intellectual Property Management and Protection (IPMP) and InterTrust Technology Corporation's digital rights management technologies. Envivio is using is using InterTrust's DRM technology to protect AV content from being shared without the owner's authorization in a broadband environment. Envivio will be demonstrating this powerful implementation of digital rights management at NAB 2001, booth e2950, in the E-Topia area at the Sands Exhibition Hall.
With this announcement, Envivio establishes a number of 'Firsts' for streaming media digital rights management:
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First MPEG-4 player (EnvivioTV) to utilize IPMP |
| • |
First MPEG-4 player to be InterTrust certified |
| • |
First MPEG-4 company to present protected standards based streaming |
| • |
First multimedia player in the world to protect discrete objects in a stream |
| • |
First multimedia authoring tool (Envivio Broadcast Studio) to integrate InterTrust DRM |
Envivio has integrated aspects of InterTrust's DRM technology in all of its products. Envivio Broadcast Studio can specify specific levels of protection and business rules for each individual media object in an MPEG-4 file. Envivio Media Servers can dynamically alter distribution and consumption rules for each MPEG-4 object, allowing for optimized revenue maximization and media control. Finally, Envivio enables persistent media protection, whether from a MPEG-4 stream or local file. In every instance, Envivio's implementation of the InterTrust DRM technology matches InterTrust's proprietary technology with the MPEG-4 media protection (IPMP) standard ensuring compliant MPEG-4 media files.
"Envivio is specifically focused on understanding and exceeding the expectations of professional broadcast and cable operations organizations," said Alexander Hoag, COO of Envivio. "Industrial strength digital rights management from the industry's leaders is a key part of our strategy, and InterTrust certainly meets that requirement. We're very pleased with the security, flexibility and power of the DRM technology, and believe InterTrust will be a valuable partner in offering world class products and services to our customers."
"Envivio is at the vanguard of MPEG-4 technologies and related professional broadcast solutions," said Talal Shamoon, EVP of Business Development at InterTrust, "As the demand for streaming media continues to grow, InterTrust has the opportunity to deliver innovative methods for applying DRM technology in the context of an international, open standard. Envivio is a key partner for InterTrust in serving the needs of broadcasters, content developers and cable operators worldwide."
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About Envivio:
Envivio.com, Inc. is the leading developer of end-to-end MPEG-4 interactive broadcasting solutions utilizing MPEG-4's rich set of integrated streaming media elements: high performance audio and video, two- and three dimensional graphics and animation, and rich interactive user experience. The company maintains a worldwide perspective on creating MPEG-4-based solutions to enable broadcasters, distribution network operators and content developers to build new revenues and utilize the efficiencies of targeting content at the full range of MPEG-4 capable devices. Envivio's solutions include Envivio Broadcast Studio for MPEG-4 authoring, Envivio Media Servers to distribute, and EnvivioTV™ to receive MPEG-4 content. The company is privately held and has received investments from Royal Philips Electronics, France Telecom, Sigma Designs, Aurora Ventures, Global Accelerator and other leading broadband media investors.
About InterTrust Technologies Corporation
InterTrust Technologies Corporation is the primary developer of peer-to-peer, distributed digital rights management (DRM) technology. Its general-purpose DRM trust platform serves as a foundation for trusted peer-to-peer and client server e-commerce. InterTrust holds numerous patents in the area of trusted systems technology and peer-to-peer rights management, and licenses its technology and patents in the form of software and tools to partners. These partners provide digital commerce services and applications that together form the MetaTrust Utility, an interoperable global commerce system. InterTrust serves as the commercial administrator of the MetaTrust Utility, ensuring the neutrality, security, commercial reliability, and trusted interoperability of devices, services, and applications.
The statements contained in this release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding InterTrust's expectations, beliefs, hopes, intentions or strategies regarding the future. All forward-looking statements included in this document are based upon information available to InterTrust as of the date hereof, and InterTrust assumes no obligation to update any such forward-looking statement. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the factors and risks discussed in InterTrust's reports filed from time to time with the Securities and Exchange Commission.
© Copyright 2000 InterTrust and DigiBox are registered trademarks of InterTrust Technologies Corporation, and InterRights Point, the InterTrust logo, MetaTrust, MetaTrust-Certified, MetaTrust Utility, PowerChord, Rights/PD and Rights/System are trademarks of InterTrust Technologies Corporation, all of which may or may not be used in certain jurisdictions. All other brand or product names are trademarks or registered trademarks of their respective companies or organizations.
