Shanghai Media Group Deploys
Envivio® MPEG-4 Encoders for IPTV Services
South San Francisco, CA, April 10, 2006 –
Shanghai Media Group (SMG) is using Envivio® MPEG-4 IPTV video headends to encode digital video programming for approximately 80,000 subscribers in the Northern Province of Hei Long Jiang and the City of Shanghai. The IPTV services are delivered via China Netcom Company Limited and Shanghai Telecom Co., Ltd., respectively. To increase video quality and customer satisfaction, SMG has deployed 90 encoders from the Envivio® Broadcast Series.
SMG is a leading multimedia television content provider and the first and currently the only company in China to receive an IPTV and mobile TV operation license. Current subscriber packages include live broadcast television and video-on-demand content from SMG.
"As we take our content into a wide variety of media distribution outlets, preserving and protecting the quality is of the utmost importance for subscriber satisfaction and retention," said Ms. Minnie Huang, CTO of BestTV at Shanghai Media Group. "Envivio encoding systems have proven to be the best value for our MPEG-4 IPTV headends deployment. The broadcast quality video and encoding features surpassed their competition."
SMG's core business is television broadcasting and related media entertainment services including sports, showbiz, performance arts, science and technology, and finance. The television broadcasting media consists of 11 analog TV channels, 90 digital paid cable TV channels, a full broadcasting Internet TV service, along with 10 analog and 19 digital radio services.
"It's an honor to have been chosen by Shanghai Media Group to be part of the first licensed deployment of their content via IPTV," said Julien Signès, President of Envivio Inc. "The IPTV industry is exploding in China, with analysts predicting more than 4 million users by the 2008 Olympic Games. Envivio is committed to supporting efforts to expand the IPTV market in China and worldwide by offering well designed systems and solutions that provide the highest quality, reliability and robustness while reducing churn."
As the leading technology provider of MPEG-4 (including AVC / H.264) systems, which support broadcast services from mobile to HD, Envivio continues to raise the bar in the visual quality of compressed video at any bit rate. The superior encoding algorithms of Broadcast Series of MPEG-4 encoders offer broadcasters and IPTV service providers, like SMG, China Netcom and Shanghai Telecom, greater processing power for advanced compression capabilities and noise reduction for bandwidth constrained applications. With broadcast quality video at up to half the bit rates of
MPEG-2 encoding systems, operators can leverage the features of the Envivio systems to reach more subscribers with more services.
About Shanghai Media Group (SMG)
The Shanghai Media Group (SMG), under the Shanghai Media & Entertainment Group (SMEG), is a multimedia television and radio broadcasting, news and Internet company. The group has approximately 5,200 staff, with capital assets totaling RMB 11.7 billion. Visit www.smg.sh.cn for more information.
About China Netcom Company Limited
China Netcom (Group) Company Limited also known as "CNC China" is a wholly owned subsidiary of China Netcom Group Corporation (Hong Kong) Limited ("China Netcom"). Visit http://www.china-netcom.com/english/aboutcnc/index.htm for more information.
About Shanghai Telecom Co. Ltd.
Shanghai Telecom Co. Ltd is a wholly owned subsidiary of China Telecom Corp Ltd., a Hong Kong listed company, inaugurated on Nov 18th, 2002. Visit www.shanghaitelecom.com.cn for more information.
About Envivio, Inc.
Envivio Inc. is the leading provider of MPEG-4 (including AVC / H.264) systems that power innovative services for revenue generating and bandwidth saving applications in the broadcast, mobile, enterprise and IPTV markets. Service providers using Envivio systems can reduce their operational costs by making their existing infrastructure more efficient while offering the highest quality video services at the lowest possible bit rates. Envivio is considered the industry expert in producing and delivering MPEG-4 products and systems. More than a pioneer in the development of MPEG-4 technology, Envivio has created product families that address specific IP and video delivery requirements to enable the creation of new applications and services that were before not possible. Working with leading industry partners, the company's open standards-based technology and systems are used to deliver complete end-to-end solutions that range from mobile video services, digital television over IP, and rich media communications to high definition television. Visit www.envivio.com for more information.
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Envivio is a registered trademark of Envivio Inc. All trademarks used herein, whether recognized or not, are the properties of their respective companies.
CONTACT:
Dawn Danaher
Media Relations for Envivio Inc.
Aries MarketMasters
+1 (714) 378-5841
pr@envivio.com
