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SPOTLIGHT  |
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| Secure Encoding for Mobile TV |
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| As more and more video is distributed via mobile TV, content security is
becoming an important factor for operators and content providers deploying a
mobile video headend. In response to this growing demand, Envivio has
implemented ISMACryp as an option for the 4Caster™ M2 encoder for mobile
TV. ISMACryp is the industry standard content protection system and part of
both the Open Mobile Alliance (OMA) BCAST specification and the DVB-H
standard. |
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| INDUSTRY NEWS
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| YouTube goes H.264, Thanks to Apple |
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| From the web to TV, Apple TV has made it possible to view your favorite videos on demand through
the YouTube channel. YouTube on the other hand is accelerating this penetration into non-web platforms
by converting the backlog of Flash videos into H.264 streaming-efficient compression format, a format
preferred by Apple TV. |
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| VOD a ‘Must Have’ as Ovum Predicts Half Telco Costs
will Be Content and Marketing Related |
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| According to Ovum, Video on Demand (VOD) revenues will reach $12.7 billion worldwide in 2011, even
though it is not a current revenue generator. This growth has been attributed to the great
competition that telcos are facing, which will force revenues through careful content strategy
and local VOD propositions by telcos. |
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| Mobile TV Awareness, Then Adoption |
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| The extensive penetration of 3G is bound to increase the mobile video subscriber base worldwide
to about 120 million by 2011, according to eMarketer. This rise is predicted to be greater than the
growth of mobile TV subscribers as the mass adoption of mobile TV is hampered by lack of consumer
education, technological fragmentation and content adaptation. |
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| Internet Video-to-TV Solutions to Deliver $1.5 Billion in Service Revenue by 2012 |
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| ABI Research says that, although majority of consumers watch online video on their PCs, the ultimate
destination for these will soon be the TV set. Solutions are being developed by the hardware vendors in
the gaming console, media adapter, and set-top box space that will enable delivery of video content from
the public Internet directly to the television. |
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| Mobile TV World Forum 2007 Report: Pause for Thought |
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| Even though the buzz about broadcast mobile TV has somewhat fizzled out this year, this trend is expected to
pick up again in 2008, according to the Mobile TV World Forum 2007. Read about how and why the present wait-and-see
approach is assuredly going to change to make mobile TV the multi-platform and multi-standards market of the future. |
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