Trials of the two new protocols, the A-VSB (Advanced-Vestigial Side Band) system developed by Samsung and the MPH (Mobile Pedestrian Handheld) scheme created by Harris will lead to faster progress towards one standard for mobile DTV services, according to ATSC.

The shift from ‘mass’ data transfer to personalized content has made telecom and cable companies opt for the wireless route with more convergent products. The article discusses the approaches available to these companies for enabling access for their customers to greater content which is personalized to their local needs.

With revenues from voice services continuing to fall, mobile TV is anticipated to be a big resource for the telecom industry. Read about the challenges that mobile TV must initially face to actually make it big; the technological standards that are required and the actual dispersion of quality content to handhelds making them more than just a mobile phone.